What is your system for holding people accountable to their commitments to you and your business (including employees and partners)? In today’s marketplace one of the greatest ways for you to FAIL is to NOT HAVE clear expectations and clear measurement tools for accountability when working with others.  Take the expectations and put them in a written contract! This contract allows you to hold people accountable to what they say they are going to do. This keeps the emotion out of it and leaves it to the facts of what is written in the contract.   If someone is out of integrity with their word, what is your system for making it right? Make sure and take care of it sooner than later to avoid an even costlier mess. Garrett J. White

Having power and confidence while speaking on-stage comes in the preparation you give yourself off-stage. One way to help you get ready for the big ‘moment’ is to create patterns or rituals that get you in the zone before you go on stage.  Garrett J. White likes to use Mala Beads and jump around like a boxer.  Remember…the most important part of your presentation is the foundation you lay before you get on stage. -Garrett J. White

Never forget when selling your product or service to identify the ‘So What?’ and ‘What’s in it for me?’ factor of the customer. The key to being successful in sales is to discover what is not working in the customer’s life and then link the solution to your product. Too often we go into a conversation and think what can we get out of the person. But in reality we must serve by focusing on what we can do for them being non-attached to an outcome.  There is a difference between you telling the person that they ‘need’ it rather than asking them questions to discover for themselves if they need your product. It is simply a matter of power vs. force.  In the less-effective method you are trying to ‘force’ feed your product on someone.  In the later example it is allowing them to come up with the solution themselves. Garrett J. White

Facebook can be an incredible tool for business and personal branding! BE CAREFUL:  If you do not use Facebook correctly it can be an incredible time suck!  It is important to have an intention for going on Facebook…and that intention should be communication and connection with those you can serve. Try taking the conversation to a deeper level instead of merely surface. One way is to comment in a thread.  Another is to send a personal note to someone who’s comment you thought was useful.  Use tactfulness while doing so always being sincere in what you write.  In doing this you will be able to make amazing connections for you and your business. Garrett J. White

What is the ‘FEELING’ you want people to have when they see your personal brand? Feeling itself is what drives or repels people to you unconsciously. Emotional IQ is one of the most difficult aspects of marketing and branding. What do you want people to THINK, FEEL, and DO when they see your brand; wether it is in text, video or audio? -Garrett J. White

It is crucial that you have a system to organize your projects so that they generate the quality results that you are looking for in your business!  Paid To Play Academy uses basecamphq.com for managing their systems.  With this software you can coordinate all the moving parts of the project, including communication all in one place.  This is essential when dealing with a large scare project that has a lot of elements to it. Sticky notes and email just won’t cut it!  Garrett J. White

When you use pacing and tonality properly your success as a speaker in business will skyrocket! The art and science of speaking engages the audience at two levels; pacing and tonality. Pacing is the the speed at which you move your message.  To engage your audience it is important to slow your pacing and as well as speed it up.  Tonality is the range of highs and lows you use with your voice, again to keep the audiences attention.

Many times in business we get wrapped  up in the mechanics and forget to get clear with our customers on what they actually want.  When it comes to sales, ask your customer, ‘What do you want?’. This way you can be clear on what they want and will know wether you can provide the service for them.  If you cannot provide the service for them, make sure you send them to a place that can.  Doing this will create a bond of trust between you and your client. -Garrett J. White

Marketing itself is about converting people to your stand and your personal brand. You do this by engaging others, not just by ‘connecting’ on Facebook.  Engagement is giving full care and attention to what the person is saying and interacting with them appropriately.  Engagement is what you want to focus on because engagement is the step that is between connection and conversion; which leads to increased sales and change in someones life.

http://www.paidtoplay.tv In your personal brand you must take a stand!  You must be a leader that is willing to be a heretic!  Interrupting the status quo! The most important aspect of your entire personal brand is the stand that you take and how the stand that you take interrupts the current patterns being experienced in the marketplace.  What is it that the current marketplace is doing to solve particular problems in your area and how can you take it from a different angle. -Garrett J. White